They consist of product catalogues, carts, promotions and payment processing. With SHIFT, we separate all of this from the front-end experience, maintaining, supporting and constantly improving these facets in the background. Your front-end uses APIs to interact with these functions as and when it needs to, meaning you can build it in whichever language - and with whichever bespoke features - you wish.
This may be a simplified view, but it’s incredibly powerful. By doing this, the front-end of your commerce platform is open to change, modification and personalisation. This means you can meet your unique needs without ‘breaking’ any of the core technology we maintain in the back-end, or requiring any complex workarounds.