Digital Retail Strategy / Adapt or Die

At SHIFT we have an abundance of experience when it comes to digital retail.

Our team has been at the forefront of the digital space since its inception and we continue to help some of the world's largest brands achieve their ambitions today.


Retail is evolving at a blistering pace and that pace is set to accelerate even faster over the next five years. In the words of Charles Darwin, "it is not the strongest of the species that survive, nor the most intelligent, but the ones most responsive to change."

If you're looking to thrive in this time of change, you've come to the right place.

We can help you understand how to position yourself within this new landscape for maximum gain and offer consulting services that address:


1 / Customer Experience Evaluation
  • Customer experience audit
  • Analytics KPI review & benchmarking
  • Customer journey mapping & user testing
  • eCom platform design, wireframing & build

2 / Marketing Review
  • Marketing budget & allocation benchmarking
  • Analysis of all marketing programmes
  • Attribution review & budget optimisation
  • Customer lifetime value analysis

3 / Proposition Review
  • Product performance analysis
  • Online assortment optimisation
  • Range & pricing analysis vs. competitors
  • Omni-channel service & delivery

4 / Omni-channel Assessment
  • Content production and management
  • Omni-channel technology
  • Omni-channel fulfilment
  • Contact centre evaluation
  • Omni-channel organisation and skills

The output for these kinds of reviews are a proposition improvement roadmap with quantified sales uplift per initiative. We can then either hand that over to internal teams to execute or where there is a skills gap either help to upskill in-house teams, assist in recruiting in-house support or introduce you to a panel of pre-approved specialist agencies.