SHIFT Commerce

The most agile ecommerce platform available today.

Discover SHIFT
Flexibility

To thrive in times of change,
you need flexibility.

Having worked with every credible platform, we’ve found that they force businesses to take short-term decisions and make big compromises.

Commerce without compromise

Introducing commerce
without compromise.

SHIFT is the first ecommerce platform to successfully combine the speed and affordability of SaaS with the flexibility of hosted solutions.

Finally, you can make long-term decisions while embracing short-term opportunities.

You own the front-end; we innovate at the back-end.

You own the front-end;
we innovate at the back-end.

Retain complete control over the customer experience by creating a tailored design that meets your unique needs without fear of your platform becoming unstable or unsupportable.

It’s the perfect partnership.

Tell me more
Retailers

We know what's important to retailers.

Find out how SHIFT enables you to grow, regardless of the direction you take your business.

Create more engaging customer experiences

Our unique content management system - our Transactional Storytelling Engine - enables marketing teams with no technical knowledge to build feature-rich pages that seamlessly blend editorial content with product and transactional elements. For the first time, marketing teams can be truly empowered to give customers a rich, engaging shopping experience that boosts customer confidence and drives up average basket values without needing developer support.

Increase conversion rates

With a firm focus on the financial impact which slow website performance can have on your bottom line, we developed the SHIFT platform with a super-optimised architecture. You can deliver rapid page-load speeds across all devices, which combined with the ability to easily operate UX testing environments, boosts conversion rates.

Extend product ranges and delivery methods

We offer three ways to help you grow your product range out of the box without tying up millions in stock risk. Curated marketplaces, dropship capability and multiple distribution centre support all come as standard, so you can grow your market presence without taking a major financial hit.

Trade smarter

World-class search and filtering tools speed up the product discovery process, empowering the customer to find what they want fast. Personalisation of trading pages helps your merchandising teams target your audience, maximising revenue and profits. These tools quickly and easily integrate with artificial intelligence and machine-learning services to automate this process.

Enter new markets with ease

Once you’ve launched with us, you can easily replicate the front-end of your website. Create an identical or customised set of products and launch into foreign territories quickly with our agile deployment engine.

Improve customer service

The ability to create reviews, ratings and wishlists help make the shopping experience stress-free for consumers, while intelligent returns management systems help to make the after-sales experience smooth for everyone.

Effortlessly test new channels

Whether you want to trial sales on the latest social channel, power in-store tablet shopping as part of your omnichannel strategy, or integrate with other retailers’ marketplaces, our feature-rich APIs unlock the power of our whole system. We enable you to test and deliver cutting-edge experiences both quickly and cost effectively.

Partner easily with other best-of-breed suppliers

Easily integrate with the best third-party companies and applications for your business. Our API-centric architecture allows you to pass and receive data, and work with services such as reporting, fulfilment, and payment gateways.

Evolve without fear of downtime

Agility is key to driving improved performance and enhanced customer experiences. Roll out frequent changes with confidence, rather than waiting months for huge releases with hard-to-find bugs. Our deployment engine saves multiple known working states of your site and lets you make changes daily, without fear of extended downtime. If a change to your front-end causes issues, you can roll back to a previous state in under 30 seconds.

Be unique

Evolve your site’s functionality and design however you want. Our revolutionary architecture lets developers build any applications they want to extend your site’s features. Quickly and easily develop new tools for your customers without impacting performance, security, scalability or reliability of the core platform. You’ll never be limited by our back-end feature set.

Stay safe and sound

Supported by Amazon Web Services (AWS), SHIFT provides industry-leading uptime and reliability, while our platform is PCI Level 1 compliant – meaning you’ll have full confidence in the security of your customers’ data.

Partners

Partners who have benefited
from this way of thinking:

Features

Core features of SHIFT

Explore the key elements of SHIFT that make us the best ecommerce platform for the retailers of today and tomorrow

Core features of SHIFT

Language agnostic

Have your front-end built in almost any programming language or framework; use your existing team, or be free to work with others, regardless of their coding preferences.

Instant launch

Launch within minutes, not months: SHIFT is the fastest-to-market, enterprise-class platform available today.

Effortless scalability

Grow without worry - SHIFT has been tested to handle the traffic and revenue of businesses trading up to £1 billion per annum online.

24/7 support

Our 365-day support built into every plan - we’re always here to help.

Cost effective

We want to support your growth and potential, not tax it. Our pricing plans start low and get even more efficient as you expand.

Unbreakable commerce

Easily add or modify front-end functionality to meet your needs without impacting stability. Our auto-scaling hosting environment copes intelligently with any traffic spikes.

Pricing

SHIFT is designed to affordably scale with you, whatever the size of your business.

Our pricing starts at just 4% of your annual online revenue, gradually dropping down to less than 1% as you reach enterprise scale.

Startup or SME
Startup or SME - £500,000+ annual revenue

If you’re just getting started, or your business is young and growing fast, we’ve got you covered. You’ll find our pricing won’t tax your growth, and the platform won't get in your way as you evolve, whichever direction you go in.

Pricing is fully inclusive of:

  • Hosting
  • Licensing
  • Bandwidth
  • 24/7 telephone support
  • Full PCI compliance

Fair usage policy applies

Mid-Size
Mid-Size - £10 million+ annual revenue

You’re agile, growing fast and constantly innovating. We make it incredibly easy to connect to market-leading partners and get the best out of your team, so you can get ahead of the competition.

Pricing is fully inclusive of:

  • Hosting
  • Licensing
  • Bandwidth
  • 24/7 telephone support
  • Full PCI compliance

Fair usage policy applies

Enterprise
Enterprise - £50 million+ annual revenue

We already partner with some serious retail players and we’ve proven we can comfortably scale past £1 billion in annual sales. We’ll help you connect your legacy applications into a next-generation ecommerce engine, hugely improving your flexibility and competitiveness as retail continues to change.

Pricing is fully inclusive of:

  • Hosting
  • Licensing
  • Bandwidth
  • 24/7 telephone support
  • Full PCI compliance

Fair usage policy applies

Discover how SHIFT
can help you.

For a brochure that includes the full list of SHIFT’s features, please enter your details and we’ll provide you with a comprehensive guide to our platform.


The core functions of a commerce platform are not overly complex when implemented correctly.

They consist of product catalogues, carts, promotions and payment processing. With SHIFT, we separate all of this from the front-end experience, maintaining, supporting and constantly improving these facets in the background. Your front-end uses APIs to interact with these functions as and when it needs to, meaning you can build it in whichever language - and with whichever bespoke features - you wish.

This may be a simplified view, but it’s incredibly powerful. By doing this, the front-end of your commerce platform is open to change, modification and personalisation. This means you can meet your unique needs without ‘breaking’ any of the core technology we maintain in the back-end, or requiring any complex workarounds.

Diagram technology

We believe this is the future of commerce.

As you own your front-end, there’s nothing stopping you ‘repointing’ it at another commerce provider, when the industry catches up with our approach. You’d be able to migrate your products and promotional rules, and soon be off and running again.

Throughout the process, you’d maintain a consistent customer experience and significantly reduce the risk of major downtime or a drop in conversion.

With SHIFT, you’re free to go in whichever direction you choose.

We know what's important to retailers.

We enable you to:

Create more engaging customer experiences

Our unique content management system - our Transactional Storytelling Engine - enables marketing teams with no technical knowledge to build feature-rich pages that seamlessly blend editorial content with product and transactional elements. For the first time, marketing teams can be truly empowered to give customers a rich, engaging shopping experience that boosts customer confidence and drives up average basket values without needing developer support.

Increase conversion rates

With a firm focus on the financial impact which slow website performance can have on your bottom line, we developed the SHIFT platform with a super-optimised architecture. You can deliver rapid page-load speeds across all devices, which combined with the ability to easily operate UX testing environments, boosts conversion rates.

Extend product ranges and delivery methods

We offer three ways to help you grow your product range out of the box without tying up millions in stock risk. Curated marketplaces, dropship capability and multiple distribution centre support all come as standard, so you can grow your market presence without taking a major financial hit.

Trade smarter

World-class search and filtering tools speed up the product discovery process, empowering the customer to find what they want fast. Personalisation of trading pages helps your merchandising teams target your audience, maximising revenue and profits. These tools quickly and easily integrate with artificial intelligence and machine-learning services to automate this process.

Enter new markets with ease

Once you’ve launched with us, you can easily replicate the front-end of your website. Create an identical or customised set of products and launch into foreign territories quickly with our agile deployment engine.

Improve customer service

The ability to create reviews, ratings and wishlists help make the shopping experience stress-free for consumers, while intelligent returns management systems help to make the after-sales experience smooth for everyone.

Effortlessly test new channels

Whether you want to trial sales on the latest social channel, power in-store tablet shopping as part of your omnichannel strategy, or integrate with other retailers’ marketplaces, our feature-rich APIs unlock the power of our whole system. We enable you to test and deliver cutting-edge experiences both quickly and cost effectively.

Partner easily with other best-of-breed suppliers

Easily integrate with the best third-party companies and applications for your business. Our API-centric architecture allows you to pass and receive data, and work with services such as reporting, fulfilment, and payment gateways.

Evolve without fear of downtime

Agility is key to driving improved performance and enhanced customer experiences. Roll out frequent changes with confidence, rather than waiting months for huge releases with hard-to-find bugs. Our deployment engine saves multiple known working states of your site and lets you make changes daily, without fear of extended downtime. If a change to your front-end causes issues, you can roll back to a previous state in under 30 seconds.

Be unique

Evolve your site’s functionality and design however you want. Our revolutionary architecture lets developers build any applications they want to extend your site’s features. Quickly and easily develop new tools for your customers without impacting performance, security, scalability or reliability of the core platform. You’ll never be limited by our back-end feature set.

Stay safe and sound

Supported by Amazon Web Services (AWS), SHIFT provides industry-leading uptime and reliability, while our platform is PCI Level 1 compliant – meaning you’ll have full confidence in the security of your customers’ data.

Core features of SHIFT

Language agnostic

Have your front-end built in almost any programming language or framework; use your existing team, or be free to work with others, regardless of their coding preferences.

Instant launch

Launch within minutes, not months: SHIFT is the fastest-to-market, enterprise-class platform available today.

Effortless scalability

Grow without worry - SHIFT has been tested to handle the traffic and revenue of businesses trading up to £1 billion per annum online.

24/7 support

Our 365-day support built into every plan - we’re always here to help.

Cost effective

We want to support your growth and potential, not tax it. Our pricing plans start low and get even more efficient as you expand.

Unbreakable commerce

Easily add or modify front-end functionality to meet your needs without impacting stability. Our auto-scaling hosting environment copes intelligently with any traffic spikes.

Pricing

Startup or SME
Startup or SME - £500,000+ annual revenue

If you’re just getting started, or your business is young and growing fast, we’ve got you covered. You’ll find our pricing won’t tax your growth, and the platform won't get in your way as you evolve, whichever direction you go in.

Pricing is fully inclusive of:

  • Hosting
  • Licensing
  • Bandwidth
  • 24/7 telephone support
  • Full PCI compliance

Fair usage policy applies

Mid-Size
Mid-Size - £10 million+ annual revenue

You’re agile, growing fast and constantly innovating. We make it incredibly easy to connect to market-leading partners and get the best out of your team, so you can get ahead of the competition.

Pricing is fully inclusive of:

  • Hosting
  • Licensing
  • Bandwidth
  • 24/7 telephone support
  • Full PCI compliance

Fair usage policy applies

Enterprise
Enterprise - £50 million+ annual revenue

We already partner with some serious retail players and we’ve proven we can comfortably scale past £1 billion in annual sales. We’ll help you connect your legacy applications into a next-generation ecommerce engine, hugely improving your flexibility and competitiveness as retail continues to change.

Pricing is fully inclusive of:

  • Hosting
  • Licensing
  • Bandwidth
  • 24/7 telephone support
  • Full PCI compliance

Fair usage policy applies